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Client: Barbie
The Ask: Turn a weakness into a strength
Role: Art Director
Strategist: Giorgia Cavallucci
The Problem: What was once a toy is now treated as a cultural statement. Barbie is no longer simply played with; she is analyzed, debated, and judged.
The Idea: Show Barbie through the eyes of child. Instead of addressing societal concerns, we are showing just why we shouldn’t address them. Give Barbie back to the kids.
These conversations matter.
But some problems are ours to solve. Not our kids’, and not their toys’.
Barbie is a toy. Toys can be anything.
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